Why do some telemedicine platforms succeed in clinical practice—while others stall after rollout?
A newly published study in Telehealth and Medicine Today (THMT) looks beyond technology features to examine the human, social, and economic factors that shape physicians’ real
world use of telemedicine in Indonesia.
Rather than focusing on intent to adopt, this research investigates actual use behavior, offering a more rigorous and practice-relevant view of technology adoption in healthcare.
What this study examines
- How economic value, perceived digital risk, and social support influence physicians’ real telemedicine use
- An extension of the Technology Acceptance Model (TAM) that prioritizes behavior over intention
- The role of self-efficacy in
shaping how physicians respond to organizational and peer support
- Evidence drawn directly from practicing physicians in a real healthcare context
This approach reframes telemedicine adoption as a socio-organizational challenge, not merely a technical one.
Why this work is
citable
- Advances adoption science by measuring actual use, a gap in much of TAM-based healthcare research
- Integrates behavioral economics, organizational support, and digital risk into a single empirical model
- Provides internationally relevant evidence from a rapidly evolving telemedicine
market
- Offers practical insights for policymakers, healthcare leaders, and platform developers
- Serves as a strong reference for future studies on clinician adoption, digital trust, and health system transformation
Interested in which factors most strongly influence real-world physician behavior—and what this
means for telemedicine strategy? The full analysis and implications are detailed in the published article.
Read the paper (DOI):
https://doi.org/10.30953/thmt.v10.615
Authors:
Elika Setiawaty, PhD; Hartoyo Hartoyo, PhD; Rita Nurmalina, PhD; Lilik Noor Yuliati, PhD
This peer-reviewed, citable research contributes essential evidence on how social context,
confidence, and perceived value shape telemedicine adoption in clinical practice.
